Tim and Sarah dig into how they created their mission and value statements with their teams and how to infiltrate it throughout the company and all teams. It’s one thing to create it, it’s another to keep it alive.

Tim refers to this Ted Talk titled “How I was Secuded by Exceptional Customer Service” and how to pull off ever-entertaining spaghetti tower marshmallow challenge.

The No.111 episode about Mission and Values is here.